We Are Water; a phrase that perfectly encapsulates what we are about. We prefer an instinctive, natural and unrefined approach to fashion; we always select our clothes based on our intuition, to bring customers the very best in pre-loved and vintage, without sacrificing originality and that “wow factor”.

WAW draws its inspiration from the bold geometry of the 1980’s, the urban / beach crossover of 90’s American dress down LA fashion and a playful nod to clashing kitsch. This is also filtered through the eyes and hearts of a creative team as switched on by the French New Wave as it is by Bauhaus, graffiti and retroactive pop culture.

WAW believes every customer should feel like the best version of whatever they’d like to be.



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